TORONTO, Ont. – With the 2012-13 season set to start across Canada, Hockey Canada is excited to introduce Club Hockey Canada, a loyalty program for registered hockey players, their parents, coaches and officials.
This fall, more than 450,000 households, totaling over 1.4 million
members, will receive their free welcome kit and membership card. Once the card
is activated online at www.clubhockeycanada.ca,
Club Hockey Canada members will receive exclusive discounts, rewards and
experiences from Hockey Canada and its sponsors - leading national brands such
as Boston Pizza, Lowe’s, Esso, Bauer and Nestle, to name a few. Members will
also qualify for entry into an amazing contest to win an Ultimate Team Canada
Experience, plus weekly draw prizes.
Other features of Club Hockey Canada include The Hockey Zone, an online
space for hockey fans of all ages to play games, watch exclusive videos and
follow the latest hockey news. In addition, Club Hockey Canada’s online store
will feature items from national brands, including gas and grocery gift cards,
sporting equipment, and Hockey Canada merchandise, with a portion of each
purchase automatically going into a household PUCK BUCKS account. PUCK BUCKS
can be redeemed to off-set next season’s registration fees or team expenses, to
help Canadian families lower the cost of hockey.
“Hockey Canada’s goal is, and has always been, to get more players
participating in our game,” said Bob Nicholson, president and CEO of Hockey Canada.
“We feel this is a tremendous opportunity to leverage the corporate
partnerships we have and make the game more affordable and accessible. We want
to maximize what is available to us, to bring down the costs associated with
playing the game.”
Every season, more than 550,000 players, along with tens of thousands of
coaches and officials, take to ice in one of Hockey Canada’s 13 branches and
thousands of minor hockey associations from coast to coast. Club Hockey Canada
will reward their participation in Canada’s game by cutting down on costs just
by doing everyday tasks, such as buying gas or dinner for the family.
For more information on Hockey Canada and its programs, please visit www.HockeyCanada.ca, or follow along
through social media at www.Facebook.com/HockeyCanada
Club Hockey Canada is on Twitter at www.twitter.com/club_HC_en
FOR MORE INFORMATION:
Manager, Media Relations